Justifying a $13 bottle of Ginger Beer
22.8.15
Hi, peepz.
As per Saturday tradition, this morning was comprised of a trip to the farmer's market and a few hours of chores on chorez. I made a mistake, however, in thinking that meandering down to the farmer's market on an empty stomach would be a great idea. It wasn't.
The damage consisted of 2 wonderful-smelling loaves of freshly baked rye and honey wheat, 4 avocados, 1 carton of strawberries, 1 carton of blackberries, 2 cartons of blueberries, 1 bottle hawthorn rose kombucha, 1 bouquet of flowers, and 1 $13 dollar bottle of Rachel's Ginger Beer. Now, if my mother was here, I would get nothing less than an earful. She raised me to be very frugal and squeeze every single penny out of that dollar, so in my mind, there really is no excuse to justify spending that much on a 13oz bottle of ginger beer. I'm just weak and sometimes give into well-branded produce brewed by cool folks with friendly smiles and gnarly beards. Sorry, madre.
Mellow drama aside, what I really love about going to the farmer's market is meeting the faces behind the produce. I'd argue that some of the most effective product marketing I've ever encountered has been at some sort of street market. I would never spend $13 on a bottle of ginger beer at the grocery store, but felt inclined to today because of a great conversation shared with the people selling it. It just goes to show how much you invest in a person or a story rather than a product.
Or, maybe I'm just a pushover.
Yeah, definitely a pushover.
Either way, I still get to enjoy a glass of perfectly brewed ginger beer, and I think that deserves a toast. Here's to treatin' yoself every once and a while!
Cheers,
J
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